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Social media has become an integral part of marketing video games in the modern age, as it allows developers to reach a wide range of potential customers quickly and easily. This article will explore how social media marketing can be used to promote video games, outlining the different types of platforms available, strategies for successful campaigns, and tips for creating engaging content that will attract players and increase sales. Finally, we will look at the benefits of working with a professional social media marketing agency such as Influmos to ensure your campaigns are effective and successful.


The use of social media has grown exponentially over the last decade, with millions of people using various platforms every day. This provides developers with an invaluable opportunity to reach their target audience quickly and easily. With the right strategy in place, developers can make sure their game or product is seen by the right people at the right time, increasing visibility and ultimately sales.

Why Social Media Marketing is Important for Video Games

Social media marketing is essential when it comes to promoting video games, as it provides developers with an effective way to reach their target audience quickly and easily. With millions of people using social media platforms every day, developers have access to a large pool of potential customers who may be interested in their game or product. Furthermore, social media offers developers a great platform to interact directly with their customers, allowing them to build relationships and create loyalty among their fan base.

Developers can also use social media channels to test out new ideas or features before releasing them into the wild – this allows them to receive feedback from users which can help shape future updates or releases accordingly; creating a better overall experience for players which in turn increases customer satisfaction levels & loyalty.

Types of Social Media Platforms to Promote Video Games

When it comes to promoting video games on social media, several platforms can be used effectively such as Facebook, Twitter, YouTube, Instagram, and Twitch. Each platform offers different features that can be used in different ways depending on what type of game you are promoting and who your target audience is. For example, Facebook is great for general promotion while YouTube is ideal for creating videos about your game or product; Instagram is perfect for showcasing screenshots or artwork; and Twitch is excellent for streaming gameplay live or hosting tournaments online.

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Developers must select the correct platform(s) based on their goals & objectives – otherwise, they risk wasting time & money on ineffective campaigns. Furthermore, by utilizing multiple channels simultaneously – developers can maximize exposure across multiple regions ensuring maximum visibility & returns.

Strategies for Promoting Video Games on Social Media

When it comes to developing strategies for promoting video games on social media several key points need to be taken into consideration such as setting clear objectives; understanding your target audience; creating engaging content; building relationships with influencers; regularly monitoring your campaigns; running competitions or giveaways; offering exclusive discounts or deals; using paid advertising if necessary; and tracking your results so you can adjust your strategy accordingly over time if needed.

Developers should always start by defining clear goals & objectives – this helps ensure that all efforts go towards achieving desired outcomes rather than being spread too thin across multiple tasks. Once this has been done, then they need to conduct research into their target market (e.g.demographics, interests, etc.) so they know exactly who they should target when running promotional campaigns.

Tips for Creating Engaging Content When Promoting Video Games on Social Media

Creating engaging content when promoting video games on social media is essential to capture the attention of potential customers and draw them into playing the game itself. Some tips include using visuals such as screenshots or artwork from the game; providing useful information such as tutorials or walkthroughs; hosting Q&A sessions where players can ask questions about the game; streaming gameplay live which allows viewers to get involved in real-time discussions about the game; running contests where players can win prizes related to the game etc.; offering exclusive discounts or deals only available through social media channels etc.; creating polls which allow players’ opinions/ideas shape future updates etc.; sharing behind-the-scenes footage showing how the game was made etc.; posting stories related to characters within the game etc.; sharing user-generated content (UGC) featuring other players enjoying/playing the game etc.

By utilizing these techniques, developers should find themselves well-placed to create engaging content which captures attention & draws users into playing their games. Furthermore, by regularly interacting with users across all platforms – developers have a chance to build relationships & loyalty amongst fans which further increases the chances of success down line.

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How To Track Your Results And Improve Your Campaigns

Tracking results when promoting video games on social media is essential in order to ensure that you are getting a return on investment (ROI). There are several tools available that allow you to track key performance indicators (KPIs) such as impressions, clicks, views, etc., giving you insight into what works best so you can adjust your strategy accordingly over time if needed. It’s also important not to forget about customer feedback – by monitoring comments from users across all platforms you can gain valuable insights into how people feel about your product/game which helps guide future decisions related to promotional campaigns.

By tracking these metrics closely, developers should find themselves well-placed to identify areas of improvement within their campaigns allowing them to make necessary adjustments over time if needed resulting in better ROI down line.

The Benefits Of Working With A Professional Social Media Marketing Agency

Working with a professional social media marketing agency such as Influmos ensures that all aspects related to promotional campaigns are taken care of efficiently – from planning through execution – while they provide invaluable advice based upon years of experience within this field. They have expertise in all areas including analytics, content creation, influencer outreach, ad placement & optimization, budget management & more. Their team also consists of experts who understand both local & global markets ensuring maximum exposure across multiple regions.

By outsourcing these services professionals like Influmos –developers don’t need to worry about any aspect-related to promotional campaigns freeing up valuable resources to focus on other areas of development instead resulting in increased productivity levels overall leading to better returns in long run!


In conclusion, successful promotion of video games via social media require careful planning & execution – but by utilizing the resources available & following the tips outlined above, developers should find themselves well-placed to maximize their chances of success. As well, by working with a professional agency like Influmos – developers can rest assured knowing that their campaigns will be managed efficiently & effectively resulting in increased visibility & better returns.

Get in Touch With Influmos

If you’re looking to take advantage of professional services offered by Influmos then please don’t hesitate to contact us today to discuss further details regarding our packages tailored towards helping promote video games successfully via various forms of digital marketing including but not limited to; , PPC, email marketing & more!

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Which social media is best for game marketing?

Social Life Beyond Steam itself The best places to market your games in 2022 are Reddit and TikTok. Considering these two channels Reddit is a great hangout for gamers and developers while TikTok is the new kid on the block.

Is Instagram good for game marketing?

According to a survey by Meta, 87 percent of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment.

What are the three types of video game advertising?

What is the target market for video games?

How are video games traditionally marketed?

In-game advertising shows the player advertisements during gameplay while an advergame is a type of game designed to act as an advertisement for a brand or a product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content.

How do you promote games on Instagram?

Select the post you want to promote and click Promote Post. The advertising campaign is launched by specifying a few parameters.